client: Woud, Horsens, Denmark
material: lacquered sheet metal, LED
photo credits: Woud, ellenberger studio
Woud is a new danish brand. Offering furniture, lighting and home accessories Woud is honestly dedicated to nordic design heritge, to simplicity and perfection. Starting on Copenhagen fair, passing Cologne and Stockholm and going all the way down to Milan in april, they are presenting their first ambitious collection on most important furniture hotspots.
This lamp truly deserved its name: “Envelope”
While a LED is very flat indeed – why shouldn’t be the whole lamp flat as well? The flatter a packaging is, the cheaper it can be send off. An important fact a designer may has to take care of in times of growing online markets. This lamp fits any standard size envelop! Further it somehow includes the customer into the design process: after unpacking he has to bend up the lamp into its final position by his own hands…
